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Think about what you would use to Search for your services. You want to put words in your headline that people might use in search whether in LinkedIn or Google. Keywords for What You Do - this leads directly back to the above discussion on what you do.In many industries, that is a compliance requirement anyway. National and/or global brand names should be in your headline right after your title.

Nike, Transamerica, Travelers, Citibank, American Express.you get the idea. Now if you work for a known brand, that is different. That is what I want to come up in the search for the services that I can provide. The thing is, how many people are searching for PIMedia or Performance Intermedia? Wouldn't they instead be searching for what we do? Web design, social media management, digital strategy, LinkedIn strategy, are just a few of our services. I own my company and I am damn proud of it.

Titles, Titles, Titles - I know that some industries and/or companies are moving away from titles.That being said, let's review a few things that will help you have a stellar headline. You are so excited that you thought of a catchy headline for your LinkedIn profile, "I help people create passive income" or "I am passionate and committed to helping business owners have more money & time." I don't want to rain on anyone's parade and I am very sensitive to clients' feelings about their LinkedIn profiles.
